Annabel Karmel is the UK’s best-selling author on feeding babies & children and has a children's cooking program, Annabel's Kitchen, on CITV.  To aid the sales in their new updated iPhone app, we were asked to design and build a series of website advertisements, animating them in Flash, creating animated gifs and also static jpg versions. All with the aid to drive traffic to the Apple Store and generate downloads. The designs included recreating 'Jimmy' (a puppet character who appears on Annabel's Kitchen) into a vector file, so that it was suitable to animate.